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Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy

Other Views:
Author: Martin Lindstrom
Creator: Paco Underhill
Brand: Broadway Business
Category: Book

List Price: $16.00
Buy New: $7.09
as of 4/24/2018 16:37 EDT details
You Save: $8.91 (56%)

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New (67) Used (105) Collectible (2) from $1.09

Seller: mickey's new & used CD's
Sales Rank: 77,566

Languages: English (Published), English (Original Language), English (Unknown)
Media: Paperback
Edition: Reprint
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 5.2 x 0.7 x 8

ISBN: 0385523890
EAN: 9780385523899
ASIN: 0385523890

Publication Date: February 2, 2010
Availability: Usually ships in 1-2 business days

Features:
  • Broadway Business

Also Available In:

  • Kindle Edition - Buyology: Truth and Lies About Why We Buy
  • Paperback - Buyology Reprint edition
  • Hardcover - Buyology: How Everything We Believe About Why We Buy Is Wrong by Martin Lindstrom (2008-10-28)
  • Audio CD - Buyology: Truth and Lies About Why We Buy
  • Paperback - Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom (2009-05-07)
  • CD-ROM - Buyology: Truth and Lies about Why We Buy
  • Hardcover - Buyology: How Everything We Believe about Why We Buy Is Wrong
  • Paperback - Buy-ology: How Everything We Believe About Why We Buy is Wrong
  • Paperback - Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom (2009-05-07)
  • Audio CD - Buyology: Truth and Lies about Why We Buy
  • Hardcover - Buyology: Truth and Lies About Why We Buy
  • Audible Audiobook - Buyology: Truth and Lies About Why We Buy
  • Hardcover - Buyology: Truth and Lies About Why We Buy by Martin Lindstrom (2008-10-21)
  • Paperback - Buyology: How Everything We Believe About Why We Buy is Wrong

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Editorial Reviews:

Product Description
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.






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